Therefore if you’re missing out the opportunity to reach over fourteen million users - on average - each day you may be missing a huge opportunity.Īlso, I believe DDG will keep growing for several reasons, tied to the way it works. Yet on September 25th, DDG hit its historical record, over nineteen million queries.

Over fourteen million queries each day, on average, go through DuckDuckGo. Even if still small - in comparison to Google - DDG is picking up: Source: DuckDuckGo Not surprisingly its growth compounded in the last almost ten years. In fact, it was one of the few search engines that could compete with Google when it comes to quality of search results. When DDG launched in 2008 as a side project, it showed it could succeed. DDG plays a key role in the search engine industry and therefore for your SEO strategy.

Not bad considering that a month before my site didn’t earn any organic traffic from DDG. Yet DDG is now at 26.1%, compared to the rest, about 9%. In fact, If I look at the last 30 days organic traffic, Google still weights over 64.9%. That is why I decided to investigate more into it to find out if there was a way to optimise for a search engine called DuckDuckGo (DDG).Įventually, as I ran those experiments, I noticed that traffic from DuckDuckGo started to pick up. As part of the team at WordLift, we run several experiments on a weekly basis to understand what strategies and tactics make search engines prefer web pages over others. A couple of months ago I was exploring with my blog the possibility of expanding my reach beyond Google.

Go go duck duck